Adobe is a socially-conscious company. Through their mission to change the world through digital experiences, they are helping their customers reduce their carbon footprint and conserve resources.

 

For Earth Day, they didn't have a specific initiative to highlight, but wanted to speak to their larger efforts.

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We created the #ItAllAddsUp campaign for them.

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On Earth Day, the accounts of 6 different Adobe Creative Cloud apps shared images of the earth created using their app. In addition to being shared by the app, those images were also shared by the @Adobe instagram account. Together, they formed a mosaic that received more than 10,000 comments, shares and reactions.